And the third and final email gets back to a more pointed “you left this in your cart,” but then follows with more alternative recommendations. You know what I mean, the one that is loose, turning freely and rattling as you cart along. The first email in the series is very direct: “You left this item in your cart, plus we have financing available.” The second email takes a browse abandonment approach by recommending other products in the diamond earring category. How many times have you been to the grocery store or other establishments that have shopping carts and you get a cart with a bad wheel. Here’s a great example from Blue Nile, which uses this cart-browse-cart abandonment email series approach to respond to abandoned carts. To make one of these sandwiches, you lead with a straightforward “You left this in your cart” email notification, followed by a more service-oriented browse abandonment message, and then finish with another fairly direct cart abandonment message. Consider including a little soft-sell messaging in the middle of your 3-email cart abandonment series to create what I call a cart abandonment email “sandwich.” However, many brands are largely sending the same hard-sell message over and over. Sending a series of cart abandonment emails gives brands more opportunities to convert carts into orders. Among those retailers using cart abandonment emails in December 2014, 50% sent a series of emails, up from just 19% the previous year, according to Salesforce Marketing Cloud research. ![]() I flipped it open and said 'Still at the deli, where you at'. After about 8 minutes in line my cell phone rang, it was Kel. While the adoption of shopping cart abandonment emails is growing slowly, the trend toward cart abandonment email series is growing quickly. The deli line was 10 or 12 deep, so I took a number and waited patiently.
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